Adam Goldenberg wants to bring a unique model to the fashion world as the cofounder of JustFab. This company was founded in 2010 along with his business partner Don Ressler. The company is an online fashion retailer and the premise behind it personalizes the items that its sales based on the fashion tastes and preferences of those who subscribe to the service. This is an attempt to bring a personal touch rather than simply act as a fashion boutique. This is part of what makes this business model different. Since 2010 the company of Goldenberg has also expanded beyond fashion for adults by also including lines of clothing for children. Through the company, there have also been celebrities who have released their own fashion brands as well.
The main thing with the company is that it wants to emphasize a personal and custom touch on Crunchbase. the membership model is one of a unique things about the company and it is one of the things that Adam Goldenberg was looking to emphasize the most as it helps to create a more personal experience with each different customer rather than just relying on a very typical and impersonal experience that is usually in the case with more traditional fashion outlets.
Because of this approach the need for customer service and to be able to provide useful customer service is one of the most important things for JustFab because by doing so they will be able to have individuals who will be happy and excited with their selections and feel a closer connection to the company as a whole since they are using a membership model which is not something that is typically seen in the world of fashion according to Adam Goldenberg. Since JustFab is a digital retailer they really look into timing the overall customer experience and to be able to make their customers happy, while this is a thrust of just about any other business because of the type of business model that the company has chosen to pursue it becomes critical that excellent customer service and satisfaction are key essentials in improving the overall quality of the company according to Adam Goldenberg.