Nathaniel Ru is a co-owner of the fast American casual food joint, Sweetgreen alongside Jonathan Neman. The two began the restaurant in August 2007, in partnership with Nicolas Jammet. Jonathan and Nathaniel retained ownership of the restaurant after Nicolas left the company. Currently, Sweetgreen has 64 stores located in Columbia, Virginia, Pennsylvania, Maryland, New York, Massachusetts, Illinois, and California. The restaurant specializes in providing alternative organic foods to its customers. Sweetgreen has an active involvement in philanthropy, technology, and lifestyle choices.
Sweetgreen hosts the sweetlife festival to celebrate the restaurant’s food, community and music involvement. Sweetgreen maintains its customers by creatively introducing menus in collaboration with iconic figures such as Kendrick Lamar, Jon and Vinny, Momofuku, Mark Bitmann, and Dan Barber and Blue Hill. The administrators create a true relationship with a customer by ensuring that when one walks into a store, they have a full view of the open kitchen. According to Nathaniel Ru, the view of the food’s dressing and daily morning delivery is a firm way to express their reliability. Nathaniel added that the company ensured the customers have an equally satisfying experience when using their mobile application by viewing the pictured foods and salads for sale.
Nathaniel Ru stated that the store administration ensures the customers receive consistent, reliable services by engaging them with team members who guide them through the entire process of selecting foods and beverages. Since the beginning of 2016, Sweetgreen’s staff gives clients a one on one experience instead of the original assembly line guidance. Since its inception, the restaurant has maintained long lines of customers in all their physical stores. They have also recorded a growing interest of clients picking more alternative foods to replace the traditional vegetables incorporated in burgers and burritos.
Nathaniel Ru revealed that the administration picks out its food choices by visiting farms and asking the farmers on what crops are available for purchase. He explained that the process minimizes the losses incurred by the waste of food and exposes customers to more alternative food choices. Sweetgreen’s customers regularly express their appreciation of the healthy eating option at a reduced price. Nathaniel grew up in Pasadena, California and earned a degree in finance from the McDonough School of Business of Georgetown University. Before establishing Sweetgreen, Nathaniel graduated from the institution alongside Nicolas and Jonathan. Nathaniel has received recognitions from Forbes in the 30 under 30 list, Inc’s under 30 and 40 Big Food Thinkers Under 40.