What makes Beneful’s Incredibites Such a Great Choice

There are so many different dog foods that are out there that it can be challenging to find the right one for your dog. This is a real advantage, however, rather than a detriment as it allows you to choose a dog food formula that is specialized for your dog.

If you compare the plethora of choices today with the lack of options in the past the comparison becomes even more pronounced. You probably don’t want to buy a large can of dog food for a small dog like a terrier and find yourself stuck having to store the food in a fridge.

To address the varying needs of smaller dogs Beneful came out with their line of wet dog food for smaller dogs that they call Incredibites. Incredibites is specially formulated for smaller dogs to provide for 100% of their nutritional needs and provide them with a balance of meat, whole grains, and vegetables. Dogs are, after all, omnivores, and need a full range of foods to get their proper nutrition.

Beneful is one of the leading manufacturers of dog food and have a full line of products including wet and dry dog foods. They are a subsidiary of Purina which is owned by Nestle. Their size and scope of operations means that they are capable of providing healthy and reasonably priced foods for your dog that are easy to find in stores and available in a wide range of flavors. If you have a small dog be sure to explore their Incredibites line to ensure that your dog gets the right nutrition for their needs.

Nathaniel Ru’s Unique Business Strategy for Sweetgreen’s Continued Growth and Mission in Providing Organic Foods to Customers

Nathaniel Ru is a co-owner of the fast American casual food joint, Sweetgreen alongside Jonathan Neman. The two began the restaurant in August 2007, in partnership with Nicolas Jammet. Jonathan and Nathaniel retained ownership of the restaurant after Nicolas left the company. Currently, Sweetgreen has 64 stores located in Columbia, Virginia, Pennsylvania, Maryland, New York, Massachusetts, Illinois, and California. The restaurant specializes in providing alternative organic foods to its customers. Sweetgreen has an active involvement in philanthropy, technology, and lifestyle choices.


Sweetgreen hosts the sweetlife festival to celebrate the restaurant’s food, community and music involvement. Sweetgreen maintains its customers by creatively introducing menus in collaboration with iconic figures such as Kendrick Lamar, Jon and Vinny, Momofuku, Mark Bitmann, and Dan Barber and Blue Hill. The administrators create a true relationship with a customer by ensuring that when one walks into a store, they have a full view of the open kitchen. According to Nathaniel Ru, the view of the food’s dressing and daily morning delivery is a firm way to express their reliability. Nathaniel added that the company ensured the customers have an equally satisfying experience when using their mobile application by viewing the pictured foods and salads for sale.


Nathaniel Ru stated that the store administration ensures the customers receive consistent, reliable services by engaging them with team members who guide them through the entire process of selecting foods and beverages. Since the beginning of 2016, Sweetgreen’s staff gives clients a one on one experience instead of the original assembly line guidance. Since its inception, the restaurant has maintained long lines of customers in all their physical stores. They have also recorded a growing interest of clients picking more alternative foods to replace the traditional vegetables incorporated in burgers and burritos.


Nathaniel Ru revealed that the administration picks out its food choices by visiting farms and asking the farmers on what crops are available for purchase. He explained that the process minimizes the losses incurred by the waste of food and exposes customers to more alternative food choices. Sweetgreen’s customers regularly express their appreciation of the healthy eating option at a reduced price. Nathaniel grew up in Pasadena, California and earned a degree in finance from the McDonough School of Business of Georgetown University. Before establishing Sweetgreen, Nathaniel graduated from the institution alongside Nicolas and Jonathan. Nathaniel has received recognitions from Forbes in the 30 under 30 list, Inc’s under 30 and 40 Big Food Thinkers Under 40.



Hipster-Vibe University Students Cash In on Farm-to-Table Trend

Necessity truly is the mother of all invention – and herein lies the story of three Georgetown University undergraduates who craved a healthier, tastier and youth-oriented, off-campus dining choice. According to a BloombergPursuits.com article, what began as one salad bar start-up in 2007, SweetGreen, has grown to 31 restaurants nationwide. From an ingrained work ethic based on discipline, along with a notion that healthy living – not just nutritious food, had become a deep-rooted value in their demographic, only inflamed the desire and ambition of these men to steer far away from a traditional institutional career and look towards a life-enhancing, vibe-generating, healthy-eating restaurant venture.


Nathaniel Ru, Nicolas Jammet, and Jonathan Neman have not only found the sweet spot of salad bistro-style restaurants but has also successfully conveyed their vision through three rounds of venture capital fundraising. The Washington-based start-up garnered $95 million by pitching a set of values that embraces the food they serve, how they run the business in the back office, treating employees as ‘team members’, a community-oriented mission, and most of all, making healthy food hip, desirable – even sexy. The right combination of lettuce, dressing, healthy accompaniments and a hipster ambience has all contributed to the success of the high-end salad chain.


CEO and Co-Founder, Nathaniel Ru acknowledges the three men’s tech background has proved valuable as the company’s website and mobile app account for 30% of all transactions. Sweetgreen’s placed an initial strategic emphasis on what Millenials know and do best, that is online interactions. With Ru’s input, employee management strategy has reversed the Google-styled office production strategies and replaced it with decentralized headquarters and ensuring that all office employees break five times per year to take a role in working directly in a restaurant. One key piece of advice Nathaniel offers for entrepreneurs is to hire capable staff to delegate workload as soon as it becomes possible. Avoiding burnout and having time to read books can be just as valuable to building a company as putting in 16-hour shifts.


Creating a high-end salad chain restaurant takes skill in cultivating the right people. Nathaniel Ru continues to believe that merging good food with technology is the right way to add to sustainable living while serving delicious and nutritious food options. His motto ‘Everything you do, should last longer than you’, is what keeps him focused on that initial vision of living better – for himself and others.



Bernardo Chua Wins Many Awards for His Success With Organo Gold

A successful businessman and entrepreneur, Bernardo Chua is founder and CEO of a global gourmet coffee company, Organo Gold. His company is revolutionizing the way people think about coffee and nutrition. Chua, who prefers to be called Bernie on Twitter, has a unique style and uses amazing business strategies to rise to the top of direct sales businesses worldwide.

According to Facebook, Bernardo grew up in the Philippines where his mother used an ancient Chinese herb called Ganoderma to provide health and well being to her family. Known as the “King of Herbs” in Chinese Medicine for over 4,000 years, today research has shown that Ganoderma is packed full of antioxidants and other nutrients, which the body uses for natural healing.

As a young adult entering the business world in the Philippines, Bernie knew the benefits and had a mission in mind to introduce Ganoderma to the entire world. He founded his first company, Gano Excel, but it wasn’t until 2003 that he developed the delicious Ganoderma-infused coffee and teas that are popular roday. With this new incentive, he founded Organo Gold.

The phenomenon started in 2008, and today, Bernie has over one million distributors in 35 countries. He is living his dream. The Bitsy Link in Business reports that recently Bernie received two Dangal ng Bayan awards, awards that recognize business people who excel in the Philippine market. At the same ceremony, he was recognized as the Outstanding Global Entrepreneur of the Year.

But many awards and acclamations have preceded them including the Direct Sales Company Executive of the Year for six times, and in 2014, the Dangal ng Bayan Award in Business and Industry. But, that isn’t all.

Organo Gold was awarded two People’s Choice Awards for the Best Gourmet Organic Health Coffee and for being the Number One Global Network Marketing Company. In less than eight years, Bernardo Chua has taken Organo Gold to the top of the charts with his nutritional products. This would lead anyone to believe that the Gold, in Organo Gold, was right for his sensational international company, Organo Gold.