U.S. And U.K. Growth Targeted By Honey Birdette

Honey Birdette is a brand name known for the luxurious nature of the products being produced and sold under the leadership of founder and creative director Eloise Monaghan. From its headquarters in Australia, Honey Birdette has developed its own position in the luxury retail industry and has seen the company arrive at the top of the lingerie and adult products sector in the U.S. and U.K.

The innovations undertaken by Honey Birdette have allowed the company to develop across a range of different platforms that will continue to allow consumers a range of different options for purchasing products from across the planet. In the U.S. the brand is looking to develop a dedicated Online sales platform that will allow consumers in North America to enjoy an easier sales experience to take place as the Online sales in the U.S. has increased by an amazing 374 percent across 2016.

A different approach to growth is being taken by the Honey Birdette brand in the U.K. where Online sales are coupled with a rising number of physical stores. Providing a brick and mortar shopping destination is becoming increasingly important for the Honey Birdette brand that opened its first three stores in the U.K. in 2016; the move into physical locations will see Honey Birdette take its number of U.K. based locations from three to 40 by the end of 2018.

Honey Birdette places a large amount of focus on the experience consumers are presented with at physical locations where sales associates make sure a luxurious and opulent environment is matched by a shopping experience that will remain memorable.

The creator of a series of lingerie sets, Honey Birdette is also a producer of a range of products directed towards adult males and females who wish to share their luxurious lefstyle with their partner.

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